In a recent study by PWC which covered 31 European countries, it was revealed that 65% of business leaders surveyed recognise that digitalisation will have a high impact on the long-term viability of their businesses. “The report findings suggest that many company leaders see digitalisation as a technical fix to solve specific issues in areas such as supply chains, when there are benefits to viewing it as a holistic strategy to transform an entire company – especially at a time when the economic cycle demands reinvention and renewal in preparation for the next era of growth.” – PWC European Private Business Survey 2019. In the light of this, it’s crucial to highlight the transformation nature of growth and the underlying principles: having the right culture.
Data is definitely a goldmine when it comes to the market. For decades, marketers have been finding ways to understand their consumers, how their needs change, how their behavior adapts and more importantly why it does. Researchers have found new ways of reaching consumers and have even been able to narrow it down to the hours of the day and what Google refers to as Micro-Moments. But data can also teach you a lot about your own product, how consumers use it, when do they use it, whether they combine it with another product, or if it can even be matched with a sentiment.. All those insights can be unraveled with being hungry for data!
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