How to build your buyer persona in four steps
What is a marketing persona? When talking about “buyer personas” in marketing we refer to an ideal customer for a business. Identifying what an average persona looks like, means for a business determining a winning marketing strategy. Once a marketer identifies the ideal persona, it is easy to retrieve the common needs and bring them […]
Short guide through A.I. Recruitment Tools
What is an Automated Recruitment Tool? Introducing Artificial Intelligence (AI) algorithms in the recruitment field can help recruiters unbiased decisions and avoid prejudices by blind screening candidates. Machine learning can learn to shortlist your perfect applicant and automate manual activities in the recruitment process. Of course each tool has its own characteristics and aims, but […]
Blockchain and advertising: how can this technology impact digital marketing
Why do we need blockchain technology? The digital advertising landscape is always evolving. Consumers expect marketers to do more to protect their data and privacy as they try to find new ways to reach their target audience and enhance conversions. The whole scandal of third-party cookies is a perfect example of how privacy concerns are […]
How is the issue of third-party cookies being addressed?
Third-party cookies have been discussed and threatened for years by browsers and government authorities worldwide. For marketers they represent the backbone of digital advertising, whereas for users seem to represent an intrusion to privacy. Third-party cookies and data sharing have long been a staple of internet marketing. For instance, sneaker adverts follow us from site […]
Starting out with Facebook Pixel
AN INTRODUCTORY GUIDE TO INCREASING YOUR WEBSITE CONVERSION AND INSIGHTS Facebook stands tall as the biggest Social Media platform, boasting more than 2 billion people using it every month. Tapping into this rich pool of potential customers is an effective way of stimulating growth for your business. But how do we do that? What even […]
