Research highlights multiple ways of doing it. Overall, the procedure consists of a combination of qualitative and quantitative research. Based on the data it is possible to then draft a persona and socialize it.
At Refreshworks though we have our very own way of doing it, and that’s what we are sharing here!
Before starting, it is important to underline that our persona’s development is achieved by using two different tools: crystal knows and 16 personalities. If you have never heard of these tools then go take a look!
Let’s now dive into the subject of this article. How can you build a buyer persona in only 4 steps?
- Gather all the possible information about the people who are engaged in social media of clients and their clientele: monitor the social media profiles of the clients and manually hunt for Facebook and Linkedin followers, people who post reactions, write comments etc.
- Do the same with the pages of their biggest competitors.
- Find all the fitting people on LinkedIn and scan them through the Crystal Knows extension. By studying the retrieved data you will notice that generally the profiles gathered on LinkedIn belong to the same side of the disc or even have precisely identical psycho types. Usually identical persona profile can be found in similar businesses and career positions.
- Compare the results with the app of 16 personalities and find profiles that are more or less similar to your drafted personas. The tool provides detailed descriptions for each personality, which will help you get a thorough understanding of the customers.
Once you have your persona, it’s easy to proceed. If you want to know how to continue your research, stay tuned for our next articles! And of course, if you have any questions feel free to drop us a message, Refreshworks is happy to help.
