Research highlights multiple ways of doing it. Overall, the procedure consists of a combination of qualitative and quantitative research. Based on the data it is possible to then draft a persona and socialize it.
At Refreshworks though we have our very own way of doing it, and that’s what we are sharing here!
Before starting, it is important to underline that our persona’s development is achieved by using two different tools: crystal knows and 16 personalities. If you have never heard of these tools then go take a look!
Let’s now dive into the subject of this article. How can you build a buyer persona in only 4 steps?
Once you have your persona, it’s easy to proceed. If you want to know how to continue your research, stay tuned for our next articles! And of course, if you have any questions feel free to drop us a message, Refreshworks is happy to help.
Kneuterdijk 22514 EN The HagueThe Netherlands