INSIGHT

Why adopting a multichannel strategy

What is multichannel marketing?
Multichannel marketing is a marketing strategy in which marketers use a mix of channels and ways to get their message out to their target audience. These channels can be anything from a storefront to a website to a text messaging app.
Interesting stats to keep in mind
  • 72% of consumers say that multichannel marketing is the best way to connect with brands and businesses (Autopilot). 
  • Customer retention rates are 90% higher for omnichannel vs. single channel (Omnisend). 
  • 86% of shoppers often switch between at least two shopping channels (Autopilot).
  • Between 2010 and 2014, the average number of channels a shopper used before making a purchase went from 1.25 to 3.25 (Financial Express).
  • Companies with an effective omnichannel marketing strategy in place are able to retain 89% of customers (Autopilot). 
  • Over 50% of multi-channel marketers have recorded an outstanding Return on Investment (ROI) (Invesp). 
  • Companies with an effective omnichannel strategy in place observe a 9.5% year-on-year increase in the annual revenue (Autopilot). 
What does it all mean?
In other words, adopting a multi-channel strategy has been demonstrated as a successful move, considering that it brings noticeable revenue increases and meets customers’ needs and expectations.

Marketers are able to get more information from multi-channel marketing, such as how a customer acts on different platforms. They can adjust their strategies for future campaigns according to the retrieved data, which will help them get better results.

Have you started your multichannel campaign yet? Let us know!

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