The aim of these experiments is, on the one hand, to promote more interactivity and dynamic storytelling to the platform for the consumers. On the other hand, driving higher results for advertisers. Twitter is adding more options to its ad products at a time when mobile campaign targeting and measurement are very difficult to get right and keep track of. Especially considering the increasing amount of money advertisers are spending everyday on mobile ads, the social media needed some additional function to its portfolio.
Next to the new set of ads, Twitter is trying to establish a stronger role around commerce, which is currently an open area for innovation. As we mentioned a few weeks ago, last month Twitter launched its Shop function, joining some of the biggest social media (Facebook, Instagram, Pinterest) at the top of social e-commerce platforms. Twitter can already rely on five big partners to proceed in the establishment of its e-commerce. You can find more information about it on Twitter Blog.
How do you think the new ads will impact Twitter’s usage? Will advertisers earn from the new functions? And what about users?
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