Short introduction to usability testing

Usability testing is a qualitative research step that involves real people interacting with an app or website that you have built or need to update. It’s a method to test the functionality of a website (or a digital product) via brief interviews in which participants are asked to emphasize what they believe is unclear or […]

The new interactive ad functions of Twitter

How is Twitter entering the advertisement space? Twitter is considered a leading social media platform globally. By July 2021, 8.8% of the world’s overall social media user base was owned by Twitter. It should come as no surprise, then, that in order to keep all users engaged, the platform strives to stay current and interactive. […]

Why Having A Data-Driven Culture Is A Game Changer

In a recent study by PWC which covered 31 European countries, it was revealed that 65% of business leaders surveyed recognise that digitalisation will have a high impact on the long-term viability of their businesses. “The report findings suggest that many company leaders see digitalisation as a technical fix to solve specific issues in areas […]

Here’s a short but sweet deep dive to email automation

In our recent blog, 5 Growth Trends to Watch in 2020, we shared the trends we find are most crucial to focus on this year. With companies shifting away from spending big advertising budgets on campaigns that are difficult to track, there is a growing need for more information on how to efficiently spend budgets […]

5 Growth Pillars to Utilize in 2020

Q1 2020 is almost done, and we at Refreshworks take a look back at last December, where we hosted an awesome growth hacking event in The Hague. The event welcomed Jean Bonnefant from Growth Tribe who gave a session on the growth mindset and also participated in a panel alongside Lisanne Sanders from Inner Circle, […]