How to get the best out of your LinkedIn

Founded in 2003, LinkedIn counts more than 700 million users in 200 countries. Differently from the other mainstream social media, LinkedIn has a very specific goal and target: professionals. It can therefore be an extremely useful tool to establish your leadership in the professional field. As an agency we often received the question: “how can […]

Why adopting a multichannel strategy

What is multichannel marketing? Multichannel marketing is a marketing strategy in which marketers use a mix of channels and ways to get their message out to their target audience. These channels can be anything from a storefront to a website to a text messaging app. Interesting stats to keep in mind 72% of consumers say […]

Short guide through A.I. Recruitment Tools

What is an Automated Recruitment Tool? Introducing Artificial Intelligence (AI) algorithms in the recruitment field can help recruiters unbiased decisions and avoid prejudices by blind screening candidates. Machine learning can learn to shortlist your perfect applicant and automate manual activities in the recruitment process. Of course each tool has its own characteristics and aims, but […]

Blockchain and advertising: how can this technology impact digital marketing

Why do we need blockchain technology? The digital advertising landscape is always evolving. Consumers expect marketers to do more to protect their data and privacy as they try to find new ways to reach their target audience and enhance conversions. The whole scandal of third-party cookies is a perfect example of how privacy concerns are […]

What Is A Growth Experiment?

It’s no secret that buzzwords get tossed around in the marketing field like hotcakes. Every now and then things change and marketers all around get hyped. Growth hacking has been around for some time and it’s high time your marketing team embraces its power. Every business wants to grow, and with all the data being […]