Short introduction to usability testing
Usability testing is a qualitative research step that involves real people interacting with an app or website that you have built or need to update. It’s a method to test the functionality of a website (or a digital product) via brief interviews in which participants are asked to emphasize what they believe is unclear or […]
The new interactive ad functions of Twitter
How is Twitter entering the advertisement space? Twitter is considered a leading social media platform globally. By July 2021, 8.8% of the world’s overall social media user base was owned by Twitter. It should come as no surprise, then, that in order to keep all users engaged, the platform strives to stay current and interactive. […]
How to build your buyer persona in four steps
What is a marketing persona? When talking about “buyer personas” in marketing we refer to an ideal customer for a business. Identifying what an average persona looks like, means for a business determining a winning marketing strategy. Once a marketer identifies the ideal persona, it is easy to retrieve the common needs and bring them […]
How is the issue of third-party cookies being addressed?
Third-party cookies have been discussed and threatened for years by browsers and government authorities worldwide. For marketers they represent the backbone of digital advertising, whereas for users seem to represent an intrusion to privacy. Third-party cookies and data sharing have long been a staple of internet marketing. For instance, sneaker adverts follow us from site […]
Starting out with Facebook Pixel
AN INTRODUCTORY GUIDE TO INCREASING YOUR WEBSITE CONVERSION AND INSIGHTS Facebook stands tall as the biggest Social Media platform, boasting more than 2 billion people using it every month. Tapping into this rich pool of potential customers is an effective way of stimulating growth for your business. But how do we do that? What even […]
Playgrounds x Refreshworks
Visiting the Playgrounds at the Klokgebouw in Eindhoven is an adventure every creative in the film or animation field needs to experience to get motivated and inspired by what industry-leading artists are doing. Our film and animation teams at Refreshworks were super psyched to experience the 3rd edition of Playgrounds The Art Department conference. There […]
Refreshworks got investment!
Exciting times at Refreshworks – We’re happy to announce that we signed with Simon Neefjes and Wim Hekstra, our newest investors! After months of meetings, discussions, and paperwork, it can be made official: we’ve made a growth leap. We’ve been operating for over 9 years in The Netherlands. We started as a motion graphics studio […]
Come and discover the ins and outs of Refreshworks.
That’s right, we’re taking you behind the scenes of some of our most rewarding and challenging projects and, we must say, it is a mix of sugar, spice, and everything nice. We’re in the business of helping others grow. Isn’t this the overarching purpose of our existence here on Earth? We do believe so. But […]
Why Having A Data-Driven Culture Is A Game Changer
In a recent study by PWC which covered 31 European countries, it was revealed that 65% of business leaders surveyed recognise that digitalisation will have a high impact on the long-term viability of their businesses. “The report findings suggest that many company leaders see digitalisation as a technical fix to solve specific issues in areas […]
Here’s a short but sweet deep dive to email automation
In our recent blog, 5 Growth Trends to Watch in 2020, we shared the trends we find are most crucial to focus on this year. With companies shifting away from spending big advertising budgets on campaigns that are difficult to track, there is a growing need for more information on how to efficiently spend budgets […]
