When we say “social commerce,” we mean buying and selling goods and services on social media sites. Due to the pandemic the social platform commerce had ten years of growth in only three months. Most social media sites built their own shops, becoming social e-commerce sites. Sprout Social says that 73% of businesses are already doing business through social media.For social networks to become full commerce platforms, they have to change all the time. On the other hand, more and more people are buying things on social media, which shows that they trust social shopping more because they recognize the platform logo.
Even though it’s not considered a trend, we couldn’t not mention influencer marketing. Why? Because brands successfully using social media to market their brands, always include influencers, making influencers a key factor for an effective social media strategy. While the number of social influencers is growing, also the marketing spend on it is increasing.Keep in mind that adopting an influencer marketing strategy does not necessarily mean spending the whole budget. In fact, most brands adopt a whole network of influencers which always are tailored to their niche audience and therefore smaller.
Are you already on top of these trends and looking for new tips for your growth? Check out our article about the SEO trends for 2022.
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